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Credits pay for two things: a lead that ends up with an email address we will send to, and a phone number found for a lead. Adding a lead, importing one, taking one from a web form or the public API, and checking an address all cost nothing by themselves, though a check that comes back verified is one of the ways a lead reaches the first of those two. The remaining balance (1) and the used-against-total bar (2) count leads and phone numbers for the current workspace, over the current billing period.

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How it behaves

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A credit per lead, once it has an email address

Sourcing works company by company: for each one it takes a person and looks for their address. An address our data provider already reports as verified is kept as it is; any other address is checked before the lead is saved. The bar that check sets is lower than “verified”: only a confirmed bad answer, a dead mailbox or a disposable address, throws it away. An inconclusive answer keeps the address, and that lead costs a credit exactly as a verified one does. The credit is spent when the address is found, not when you contact the lead. A lead no address could be found for ends in an error state and costs nothing. A company on its own is never charged either. Only leads count.

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A verified address is what makes any lead chargeable

Leads you add by hand, import from a file, or receive through a web form or the public API arrive free. They do not stay free unconditionally: whatever put the lead there, a check that comes back verified marks it chargeable, and from then on it counts like a sourced lead. Three things run that check: the Verify action on a lead’s address, a workflow’s verify-email block, and outreach itself (which re-checks a recipient before sending when that address has no verified result or its last one has gone stale), unless the lead has already sent a genuine reply, which is proof enough that the address is live. So an imported lead can start costing a credit the first time a campaign emails it. The send is not what you paid for; the check that ran before it is. A campaign can also create the lead it charges you for. Reaching a tagged company with nobody left to write to, it makes a lead out of the company’s own address and that lead is chargeable like any other.

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Five credits per phone number found

A phone number costs five credits, and only when a number actually comes back. A lookup that finds nothing costs nothing, and neither does a number already sitting on the lead from earlier enrichment. The two ways a lookup starts are billed differently:
  • A lead source with Also find phone numbers switched on runs one by itself, right after the email is found. That path bills a single number per lead: a mobile first, where there is one.
  • Get Phone on a lead’s page, and a workflow’s find-phone block, bill every number that comes back. The button says so itself: 5 credits per phone number, only charged if found.
Get Phone appears only for a role that can update leads, and it stops with the subscription prompt once your credits are used up.

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What never costs a credit

  • A lead you add by hand, import, or receive through a web form or the public API, for as long as its address has no verified result.
  • A lead whose address came back undeliverable or disposable, and a lead sourcing found no address for.
  • A phone lookup that comes back empty.
  • Running an email check. The check has no price; it is a verified answer that makes the lead chargeable.
  • A company. Only leads are counted.
  • Sending and replying. Campaign email counts against your Recipients allowance instead (one per lead per campaign), never against credits.

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Limits

How many credits does a lead cost?

The same two events, from a lead source’s side: what a whole search costs to run.

Get a phone number for a lead

The Get Phone button on one lead: what it costs, when you’re charged, and the three answers it can come back with.

Buy more credits

Add a credit package when your balance runs low.