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Your agent’s Dashboard shows No leads matched yet. Sourcing has looked at real companies and none of them produced a single lead for this agent.
Where
OutreachAI Agents
Your role needs
Read access to AI Agents read-campaigns. Admin, Member and Viewer have it by default.
To create or change
create-campaigns to add one, update-campaigns to change one, on top of the permission above.
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What the banner means

The full text, quoted exactly: “Sourcing ran but nothing cleared your match criteria. Broadening the targeting usually helps.” Its button, Adjust targeting (1), does exactly one thing: it switches you to this agent’s Sources tab. Nothing about any source changes until you open one yourself and edit something. Three things all have to be true before it appears:
  • the agent has at least one source,
  • those sources have analyzed at least one company between them, and
  • the number of leads carrying this agent’s tag is zero.
So it is never the first thing a new agent shows you. It needs real work behind it, and it clears as soon as one lead lands on the tag.

Three different kinds of nothing

A quiet Sources tab has more than one cause, and only the third is this banner.

A source that has not started

A source that has not run its first search shows a Pending chip, whose tooltip says the reason plainly: “Press the start button to begin lead generation”. Press the play button on its row and it starts. The same button restarts a source you paused by hand; on any other status it is disabled, because those pauses need their cause fixed first. If you launched the agent yourself a short while ago, the Dashboard also carries a progress card above any banners, narrating searching, scoring, finding decision makers, verifying emails and preparing outreach, with a live company count and lead count under it. That card swaps its narration for Sourcing is queued — this can take a while, noting that this can take a while, once enough time has passed with the agent’s company count still at zero. Both of those are an earlier kind of nothing than this banner: sourcing has not come back with an answer at all.

A source that has stopped

  • Max Companies: the source analyzed as many companies as its total limit allows and paused itself. It genuinely spent its whole budget.
  • Finished. The search itself ran out: every page of results was worked through. A search that came back with no companies at all is also marked Finished, straight away, so this chip is not proof that anything was analyzed.
  • No Credits: the workspace ran out of credits mid-search.
None of these three, on its own, says the source found nobody. What matters is what they sit next to.

Sourcing that ran and matched nobody

This banner. It needs analyzed companies behind it, so a source that stopped before analyzing anything cannot cause it, whatever its chip says. The combination worth reading is Max Companies and this banner together: the source used its entire allowance and still produced no leads. There the useful move is loosening a filter, not raising the limit.

What to do

Read the source rows first

Click Adjust targeting, or open yourself, open the agent and go to its Sources tab. Two things on this screen mislead people:
  • The filter chips across the top group Pending into the same Active bucket, so a source that has never run can hide behind an Active filter. The chip on the row itself is the real status.
  • Companies counts analyzed companies only. Companies turned away by the quality gate are counted separately, so a high gate reads as a Companies number that barely climbs: a source that looks stalled rather than one with real progress and no leads.
Starting, pausing and editing a source needs the update-lead-generations permission. Admin and Member have it; Viewer does not, and sees the rows read-only. Adding a source needs create-lead-generations, with the same three roles.

Understand why an analyzed company can still leave you with nothing

Sourcing almost never walks away from an analyzed company empty-handed. Once it finds even one real person there, decision-maker selection (a separate scoring pass from the quality gate, run over each candidate rather than over the company) keeps the best-ranked one as a lead even when nobody clears its bar, rather than skip the company. That is the at-least-one-contact-per-company guarantee behind decision-maker targeting. A lead is never removed afterwards for failing email lookup or verification either, so once it exists it stays in the count. The dead end that does leave a company with nothing: our data provider sometimes has no employee data for a company’s domain. When that happens the company keeps its analyzed status, nothing is created for it, and no setting of yours caused it. It is a gap in what the provider has indexed for that one company. That is worth knowing before you go hunting for a filter to blame. For the banner to appear, every analyzed company has to have come up empty like that.

Check the quality gate

Open the source’s overflow menu and choose Edit source, then expand Pace & limits: Quality gate (optional) is there, off unless you turned it on. Its own subtitle explains the tradeoff: “Only contact companies whose AI match score clears this bar”, aiming for fewer, better leads. Companies are scored against what you wrote in What are you looking for?, and a company that gets a score below your bar is marked discarded instead of analyzed. So the gate is not what leaves an analyzed company empty, but it is the usual reason a Companies count sits still. If yours is stuck, turn the gate off or lower the bar. See Quality gate and match score for how the scoring works. Edit source is only offered for a source built with the current builder; a legacy list has no in-app editor here.

Widen the targeting

A data-provider gap on one company is not something a toggle fixes, so the lever that matters is which companies get analyzed at all. The top of the same Edit source dialog holds those filters: Industry, Company locations and Decision-maker roles, plus Company size and Exclude locations under Advanced targeting. Pointing the search at a different slice of the market changes the companies it brings back. See Decision-maker targeting: filters explained for what each one widens or narrows.

Check your credit balance before you re-run

Companies were already analyzed here, so credits are not why this run found nobody. But if the same Dashboard also shows Sourcing paused (credits exhausted), that changes the story: the source stopped looking for new companies before it had a fair chance, and the fix is credits, not a filter. See What consumes credits.

How to stop it happening

There is no setting that rules this out. It takes a run of companies our data provider happens to have nothing on, and that is outside the workspace’s control. What you can do is give the source more companies to be wrong about (raise its total limit, or widen the targeting) and check back once it has worked through more of them. A single source with a narrow, unusual company profile is the shape most likely to hit the same gap repeatedly.

Quality gate and match score

How a company gets scored, and what the quality gate discards before you pay for a contact.

Decision-Maker Targeting: filters explained

What each targeting filter actually widens or narrows.

What consumes credits

What a credit actually buys, for when a source stops mid-search.

No sending channel connected

Every reason an agent sends nothing, in the order worth checking.